Quick tools
A food's group, a label's markers, your day's share and the swaps that move it, a minute each.


Is this food ultra-processed?
Pick a food or a whole plate. See its group, the ingredient that decided it, and the swap that drops it most.

Label checker
Paste an ingredient list. The ingredients a kitchen doesn't keep light up in your own text.


One tomato, four groups
Add one thing at a time to a tomato and see the exact ingredient that tips it over.

Your day's share
Your meals and drinks in, your share of ultra-processed calories out, beside the US average.


The swap ladder
Pick a staple you buy every week and climb down to the version with nothing a kitchen would not keep.


Spot the ultra-processed
Ten rounds, two foods. Tap the one that's ultra-processed, then see what decided it.

Your personalized guide
How much of what you eat is ultra-processed: seven taps, your share, where it comes from and your three easiest swaps.
For adults looking at what they eat. It explains how food is made and doesn't grade your food or diagnose anything.