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What counts

Which foods are ultra-processed?

By GyroscopeUpdated November 14, 20264 sources
On this page
  1. The surprising ones, counted
  2. NOVA’s own list
  3. The ones that aren’t
  4. What we’d do

Soda, candy, packaged snacks and ice cream, and also most of the ordinary food in a cart: packaged sliced bread, fruit yogurt cups, breakfast cereal, hot dogs and sausages, oat milk, protein bars and protein powder. Plain frozen vegetables, dried pasta, plain yogurt, canned beans and cheese aren’t.

The list people carry in their heads is the junk food list, and it misses most of what’s actually in a typical day. For US adults, the biggest single source of ultra-processed calories is sandwiches and burgers, then sweet baked goods, then sweet drinks (CDC, 2021 to 2023). Bread, rolls and tortillas come fifth.

We’d start with the staples you buy every week, since one swap in the cart repeats every time you eat it. Check the bread, the cereal, the yogurt and the drink before you worry about the candy aisle.

The surprising ones, counted

We ran the ingredient lists of US products in Open Food Facts, a public database of labels, through this site’s label checker on November 14, 2026. Here’s how many listed at least one ingredient a kitchen doesn’t keep:

FoodLabels with a markerThe most common one
Packaged sliced bread88 of 94wheat gluten
Protein bars93 of 97natural flavor
Protein powders90 of 96a sweetener
Fruit yogurts79 of 95natural flavor
Oat milk51 of 76gellan gum
Dark chocolate57 of 97soy lecithin
Frozen vegetables25 of 85modified food starch

Every frozen vegetable product with a marker was sauced, seasoned or a potato product like tots. The bags of plain peas, broccoli or spinach listed just the vegetable.

NOVA’s own list

The researchers who built the system give the typical ultra-processed foods as soft drinks, sweet or savory packaged snacks, ice cream, chocolate and candy, mass-produced packaged bread and buns, cookies and cakes, breakfast cereals, cereal and energy bars, “fruit” yogurts, instant sauces, soups and noodles, and nuggets, sausages, burgers and hot dogs.

With chips and chocolate, check the bag or the bar. The test is the label, so a bag that lists only potatoes, oil and salt has no marker on it, and a bar of chocolate, sugar and cocoa butter doesn’t either.

The ones that aren’t

FoodGroup
Frozen peas, broccoli, spinach1, whole or barely changed
Dried pasta of flour and water1
Plain yogurt, milk, rolled oats1
Canned beans, canned tomatoes, canned tuna3, processed
Cheddar and other block cheese3
A loaf of flour, water, salt and yeast3

What we’d do

  • Climb down your staples one at a time in the swap ladder, which keeps protein, fiber and sugar beside each rung.
  • Test your eye in spot the ultra-processed.
  • Keep the frozen and canned basics. They aren’t the problem.
4 sources
  1. Monteiro et al., NOVA. The star shines bright, World Nutrition, 2016worldnutritionjournal.org
  2. Monteiro et al., Ultra-processed foods: what they are and how to identify them, Public Health Nutrition, 2019pmc.ncbi.nlm.nih.gov
  3. Williams et al., Ultra-processed food consumption in youth and adults: United States, August 2021 to August 2023, NCHS Data Brief 536, 2025cdc.gov
  4. Open Food Facts, US products in the categories sliced breads (94 ingredient lists), fruit yogurts (95), oat-based drinks (76), protein bars (97), protein powders (96), dark chocolates (97) and frozen vegetables (85), checked with this site's label checker on November 14, 2026us.openfoodfacts.org
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